One of the major advantages of social media marketing is the opportunity to improve the brand visibility of small businesses, even in a competitive marketplace. Facebook is one of the most popular social marketing channels—and its appeal is clear: The platform boasts a user base spanning 3 billion people. Facebook marketing is mainly about marketing a business via the business page and ad platforms. You can publish different content formats: images, videos, and carousels. In case, Facebook marketing is also the target for you, then some of optimized ways are here to help for maximum results, we are discussing ahead in the article.
What is Facebook Marketing?
The Facebook marketing is basically using a Facebook business page to market any business, products and services offered by that business. Yet, properly optimizing this page could be viewed as something similar to generating a second site that markets and sells your products and services to specific users. It allows you to supplement all that organic promotion with paid posts to amplify your traffic and engagement.
How is Facebook Marketing Beneficial?
Why you need to focus on Facebook marketing. Let’s take a look at them:
Brand Visibility
As mentioned previously, the main goal of Facebook users has always been to interact with friends and family, but that idea is slowly shifting. We can say that Facebook is now regarded as a place for entertainment, in addition to being an online marketplace. That opens up brands to a fantastic opportunity to promote what they have to offer and increase customer engagement. People visiting Facebook are varying from casual scrollers searching for products and services out of curiosity who don’t have a particular intention to buy but actively looking to buy as well. For all industries on Facebook, there is an average of almost 8% sales conversion rate.
Target Audience
Analytics of Facebook consists of all this data that will help you know better your performance and discover the preferences of your audience. You will then be able to generate content that matches what your audience needs and wants. There are also many tools from Facebook ads that allow you to target your audience by the following:
- Interests: You can learn what kinds of things are interesting to your target audience and adjust your material and offerings accordingly.
- Demographic: With your Facebook ads, you can choose age, gender, family status, and occupation.
- Behaviour: You buy a list to use either for non-users, occasional users, regular users or loyal customers
- Geographic: Define a specific region, by population density
- Lifestyle: Users can be categorized based on interests based on search keywords.
- Income: Another demographic data you can use is user income, lower, middle to upper class.
Social Selling
Social selling on Facebook is almost as easy to do. First, set up an online store natively on the platform and link it to your business account. It is very easy and simple process. Once your store is set up, narrow down your target audience with catalogue optimization.
Brand Image
On Facebook, you are free to connect with your target audience. You can publish carousel post and store the show your brand values and the products. Video testimonials are essentially user-generated content that enable B2B brands to gain user trust and loyalty. Polls can be used to learn more about your customers. And you can promote your brand and build your credibility in your niche with several content types from a fully conducted image to interactive content.
Now, how do you set up Facebook for Business?
Set up your Facebook Page
Head to your personal Facebook profile, then clicking on the Pages icon (the flag) in the top left corner.
- Select “Create New Page.”
- Enter your Page name and select a category of business.
- Fill in your business information and click “Create.”
- Include such details as contact details and address.
- Share profile and cover pictures, and add an action button.
- Encourage others to follow your Page.
- Click “Next,” then “Done” to publish your Page.
- Business Verification on Facebook Page
This is optional, but getting a blue “verified badge” for your Facebook Business Page can level up your marketing efforts. A verified badge indicates that Facebook has verified the authenticity of your Page and that this is the official representation of your brand.
In order to qualify for this badge you need to fulfil the requirements below:
- Make sure you have a real page and not a stunted page.
- Have one page only because only one business page per brand can be verified.
- Complete your “About” section and add a Page picture.
- If you want to apply for verification, you must make at least one post on your Facebook Business Page.
- Once you complete all the above steps, fill out the “Verify Your Page” form and await the approval (or not) from the Meta overlords.
Start an Ad Account
- Navigate to Business Settings.
- Select “Accounts” from the left-hand menu, then click on “Ad Accounts.”
- Click the blue “Add” dropdown menu and choose “Create a new ad account.”
- Follow the on-screen instructions to complete the setup.
Types of Facebook posts
Here are different ways you can promote your brand using Facebook Posts.
Just Post Questions or Announcements
Engage with your audience by asking questions or building anticipation by announcing events. Text posts have most potential to ‘go viral’ as they are extremely interactive so make sure to integrate text posts when you optimize your Facebook marketing strategy.
Images
You can post high-definition images of customer photos or user-generated content, product releases, or behind the scenes of how you work.
Videos
You can all be in one place such as showcasing video testimonials, product demonstrations, etc. to engage with your users These videos follow a horizontal pattern unlike the reels which are vertical.
Stories
This is because stories are ephemeral content. They could be photos or videos that vanish after 24 hours. Stories are available for viewing on Facebook, Messenger and Instagram. Stories allow you to post static photos or videos. You can use stories to announce new product launches or something to your audience. They also generate quite a bit of engagement with replies.
Reels
These are similar to the short videos on Instagram or TikTok: quick, entertaining clips to hook an audience quickly. Businesses navigate this with wise captions and descriptions, enticing people to stay tuned based on the video’s thumbnail and initial seconds.
Streamline Your Facebook Marketing More Effectively
Marketing on Facebook is not that simple; it is very time consuming to spend time on Facebook marketing. Developing a blueprint to success can be difficult, therefore it is important to have an expert alongside you. BaseCreative will help you in content creation, tracking performance, competitor monitoring, lead nurturing, etc.